Scalp care products such as shampoos, conditioners, hair masks, and scalp scrubs provide nourishment to the scalp and promote hair growth. Consumers are increasingly focusing on hair and scalp health with rising consciousness about hair care routines and scalp hygiene.
The global scalp care market size is estimated to be valued at US$ 1.97 billion in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the scalp care market are Loop Industries Inc., Pulp Works Inc., Avani Eco, Loliware, Lifepack, Aarohana Ecosocial Development, and Package Free, GO Box, World Centric, and Biome. These companies offer a range of natural and organic scalp care solutions aimed at hydrating and nourishing the scalp. Growing awareness about hair problems like dandruff, dry scalp, and hair fall has propelled the Scalp Care Market Demand for scalp cleansing and moisturizing products. Companies are innovating products containing natural actives like tea tree oil, aloe vera, coconut oil, and chamomile which soothe itchy scalp and promote hair growth. Technological advancements like biodegradable packaging and sustainable raw material sourcing are attracting environment conscious Millennial and Gen Z consumers.
Market Trends
Customization and versatility - Manufacturers are offering product customization and multifunctional scalp care solutions to suit diverse hair and scalp needs. Scalp scrub formulas double up as hair masks while 2-in-1 shampoo-conditioners save time.
Natural and organic ingredients - Demand for natural, organic, and ayurvedic scalp care products derived from plant and herbal sources like neem, brahmi, bhringraj is growing. Natural formulations are preferred for their minimal side effects.
Market Opportunities
Targeting hair fall issues - Formulating specialized Scalp Care Market Challenges And Opportunities masks, serums, and supplements targeting prevalent hair fall problems across age groups presents an opportunity.
Leveraging online retail - Aggressively marketing natural scalp care brands online along with focused social media campaigns can help brands attain greater reach and capture younger consumers. Subscription and auto-replenishment models will boost customer retention.
Impact of COVID-19 on Scalp Care Market Growth
The COVID-19 pandemic negatively impacted the growth of the scalp care market initially. During the pandemic induced lockdowns in 2020 and 2021, personal care product sales declined significantly as people stayed home and avoided venturing out unless absolutely necessary. Closures of salons, spas and beauty parlors further dampened the demand for scalp care products. However, with rising awareness about scalp and hair health, more people started paying attention to scalp care even while at home. They focused on hydrating and nourishing shampoos and conditioners to deal with scalp issues like dryness and itching arising due to increased stress and lack of proper care during the pandemic. As physical distancing and work from home became the new normal, people invested more time and money in self-care routines including effective scalp treatments. This led to recovery and a rise in sales of scalp care products in the post-pandemic period.Going forward, focus on health, hygiene and immunity is expected to drive the demand for natural and herbal based scalp care ranges. Moreover, customized formulations tailored to address pandemic related scalp problems will aid market growth. Companies developing eco-friendly and sustainable packaging solutions are also gaining traction. Thus, despite initial setbacks, the long term outlook for the scalp care market remains positive.
Key Regions for Scalp Care Market in Terms of Value
North America accounts for the largest share of the global scalp care market in terms of value owing to rising consumer spending on personal grooming and hair care products. Europe follows next led by countries like Germany, UK and France. The Asia Pacific region dominated by India and China is witnessing fastest growth and emerging as an important scalp care market globally. Increased product innovation, rise of salon culture and e-commerce boom are fueling scalp care sales across Asia Pacific. Other regions including Latin America and Middle East & Africa also offer scope for scalp care market expansion in the upcoming years.
The scalp care market in South East Asian countries is witnessing highest growth outpacing global averages. Vietnam, Indonesia, Malaysia, Thailand and Philippines have shown accelerated demand for premium hair care and anti-dandruff products. Rising disposable incomes, hot and humid climate leading to scalp issues and growing millennial population inclined towards personal grooming are some factors driving exceptional growth rates across South East Asia for scalp care market. E-retail platforms, affordability drives by local brands and social media marketing are further augmenting scalp care sales in this fast developing region.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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